Dockers free pants ad is a Super Bowl victory (Zap2It)
Monday, February 8th, 2010
The Dockers Super Bowl commercial definitely got America’s attention.How could we not look at a group of men in their underwear, striding across a windy plain and singing “I Wear No Pants”?Despite the men going bare from the waist down (except for undies of course), the ad promoted Dockers pants, including a giveaway for free khakis. Was this marketing madness or genius? We’re inclined to say …
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Dockers free pants ad is a Super Bowl victory (Zap2It)
