Posts Tagged 'from-the-waist'

Dockers free pants ad is a Super Bowl victory (Zap2It)

The Dockers Super Bowl commercial definitely got America’s attention.How could we not look at a group of men in their underwear, striding across a windy plain and singing “I Wear No Pants”?Despite the men going bare from the waist down (except for undies of course), the ad promoted Dockers pants, including a giveaway for free khakis. Was this marketing madness or genius? We’re inclined to say …